Num Pages: 189 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 394. . 1987. Hardback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Managing the Media
Publisher: ABC-CLIO
Publication Date: 1987
Language: English
ISBN 10: 0899301568
ISBN 13: 9780899301563
Binding: Hardcover
Condition: New

About this title

Synopsis

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

About the Author

FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.

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