Managing the Media: Proactive Strategy for Better Business-Press Relations

Evans, Fred J.

ISBN 10: 0899301568 / ISBN 13: 9780899301563

Published by Praeger, 1987

About this Item

Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA70408993015685

Bibliographic Details

• Title: Managing the Media: Proactive Strategy for Better Business-Press Relations
• Publisher: Praeger
• Publication Date: 1987
• Language: English
• ISBN 10: 0899301568
• ISBN 13: 9780899301563
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News

Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

About the Author

FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.