Managing the Media: Proactive Strategy for Better Business-Press Relations
Language: English
Published by Quorum Books, 1987
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 130.44
Quantity: 2 available
Add to basketItem description from seller
illustrated edition. 189 pages. 8.75x6.00x1.00 inches. In Stock.
Seller Inventory # x-0899301568
- Title
- Managing the Media: Proactive Strategy for Better Business-Press Relations
- Author
- Fred J. Evans
- Publisher
- Quorum Books
- Publication year
- 1987
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899301568
- ISBN 13
- 9780899301563
- Item weight
- 0.8 kilograms
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News
Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
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| First item | US$ 16.72 | US$ 40.13 |
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Seller's business information
Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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