Managing the New Product Development Process: Cases and Notes
Language: English
Published by Addison-Wesley, 1993
- Softcover
- Used
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- Title
- Managing the New Product Development Process: Cases and Notes
- Author
- Dolan, Robert J.
- Publisher
- Addison-Wesley
- Publication year
- 1993
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0201526271
- ISBN 13
- 9780201526271
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
"Synopsis" may belong to another edition of this title.
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