Title: Managing the Resource Allocation Process: A Study of Corporate Planning and Investment
Publisher: Harvard Business Review Press
Publication Date: 1986
Language: English
ISBN 10: 0875841287
ISBN 13: 9780875841281
Binding: Soft cover
Condition: new

About this title

Synopsis

The definitive examination of strategic investment from the viewpoint of the people who run the company--the CEO and principal officers. Includes four case histories that follow specific investment projects from their inception to their approval by top management. A Harvard Business School Classics Edition.

About the Author

Joseph L. Bower, Professor of Business Administration at Harvard Business School, is the author of When Markets Quake: The Management Challenge of Restructuring Industry.

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