Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Roger J. Best

ISBN 10: 0130145467 / ISBN 13: 9780130145468

Published by Prentice Hall, 1999

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Prentice Hall Pub Date: 11/2/1999 Binding: Paperback Pages: 416 second edition.

Seller Inventory # 6897553

Bibliographic Details

• Title: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)
• Publisher: Prentice Hall
• Publication Date: 1999
• Language: English
• ISBN 10: 0130145467
• ISBN 13: 9780130145468
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.