Market-Driven Management: Creating Profitable Top-Line Growth

Ames, B. Charles; Hlavacck, James D.

ISBN 10: 0786305401 / ISBN 13: 9780786305407

Published by McGraw-Hill, 1997

About this Item

A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.

Seller Inventory # D-06-01-08-0698

Bibliographic Details

• Title: Market-Driven Management: Creating Profitable Top-Line Growth
• Publisher: McGraw-Hill
• Publication Date: 1997
• Language: English
• ISBN 10: 0786305401
• ISBN 13: 9780786305407
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.