Market-Driven Management: Creating Profitable Top-Line Growth

Ames, B. Charles; Hlavacck, James D.

ISBN 10: 0786305401 / ISBN 13: 9780786305407

Published by McGraw-Hill, 1997

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.0786305401.VG

Bibliographic Details

• Title: Market-Driven Management: Creating Profitable Top-Line Growth
• Publisher: McGraw-Hill
• Publication Date: 1997
• Language: English
• ISBN 10: 0786305401
• ISBN 13: 9780786305407
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation c. by Book News, Inc., Portland, Or.