Market-Driven Management : Using the New Marketing Concept to Create a Customer-Oriented Company

Webster, Frederick W.

ISBN 10: 0471595764 / ISBN 13: 9780471595762

Published by Wiley, Somerset, NJ, Estados Unidos de America, 1994

About this Item

The Portable MBA Series.Los gastos de envío son calculados para un peso inferior a 1kg, superándose este peso le informaremos de los gastos de envío adicionales. Para envíos contra reembolso se aplicará un suplemento de 5,50?

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Bibliographic Details

• Title: Market-Driven Management : Using the New Marketing Concept to Create a Customer-Oriented Company
• Publisher: Wiley, Somerset, NJ, Estados Unidos de America
• Publication Date: 1994
• Language: Spanish
• ISBN 10: 0471595764
• ISBN 13: 9780471595762
• Binding: Tapa dura con sobrecubierta
• Condition: Como Nuevo
• Dust Jacket Condition: Como Nuevo

About this title

Synopsis

Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.