Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Portable Mba Series (Cloth))

Webster Jr., Frederick E.

ISBN 10: 0471595764 / ISBN 13: 9780471595762

Published by John Wiley & Sons Inc, 1994

About this Item

336 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

Seller Inventory # 235067

Bibliographic Details

• Title: Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Portable Mba Series (Cloth))
• Publisher: John Wiley & Sons Inc
• Publication Date: 1994
• Language: English
• ISBN 10: 0471595764
• ISBN 13: 9780471595762
• Binding: Gebundene Ausgabe
• Condition: Gut
• Weight: 969 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.