Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company. This item is unavailable.
Language: English
Published by Wiley, 1994
- Hardcover
- Used
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Condition: Used - Very good
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Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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- Title
- Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
- Author
- Webster Jr., Frederick E.
- Publisher
- Wiley
- Publication year
- 1994
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471595764
- ISBN 13
- 9780471595762
Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
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