Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

Webster Jr., Frederick E.

ISBN 10: 0471595764 ISBN 13: 9780471595762
Published by Wiley, 1994
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Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # T09B-03172

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Synopsis:

Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.

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Bibliographic Details

Title: Market-Driven Management: Using The New ...
Publisher: Wiley
Publication Date: 1994
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included

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Webster Jr., Frederick E.
Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster, FE
Published by John Wiley & Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster, F. E.
Published by John Wiley & Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471595762. Seller Inventory # 9440928

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Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster Jr., Frederick E.
Published by John Wiley & Sons Inc, 1994-05, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Frederick E. Webster Jr.
Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Condition: Muy bueno. : Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial. EAN: 9780471595762 Tipo: Libros Categoría: Negocios y Economía Título: Market-Driven Management Autor: Frederick E. Webster Jr. Editorial: John Wiley & Sons Inc Idioma: en Páginas: 336 Formato: tapa dura. Seller Inventory # Happ-2025-01-28-357e5917

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Published by Wiley, 1994
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Published by John Wiley & Sons Inc, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster Jr., Frederick E.
Published by John Wiley & Sons Inc, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster Jr., Frederick E.
Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
Used Hardcover

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