Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Webster Jr., Frederick E.
ISBN 10: 0471595764 ISBN 13: 9780471595762
Published by Wiley, 1994
Used
Hardcover
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Wonder Book, Frederick, MD, U.S.A.
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About this Item
Description:
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # T09B-03172
Synopsis:
Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
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Bibliographic Details
Title: Market-Driven Management: Using The New ...
Publisher: Wiley
Publication Date: 1994
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included