Market Research in Practice: A Guide to the Basics

ISBN 10: 0749441801 / ISBN 13: 9780749441807

Published by Kogan Page Business Books, 2004

About this Item

Seller Inventory # U9780749441807

Bibliographic Details

• Title: Market Research in Practice: A Guide to the Basics
• Publisher: Kogan Page Business Books
• Publication Date: 2004
• Language: English
• ISBN 10: 0749441801
• ISBN 13: 9780749441807
• Binding: Soft cover
• Edition: 1776786300.
• Condition: Very Good
• Dust Jacket Condition: 47051737
• Signed: 4/21/2026 3:45:00 PM
• Seller catalogs:
  • 1
  • 9780749441807
  • U

About this title

Synopsis

* Part of the new Market Research in Practice series published in association with the Market Research Society

About the Authors

Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.

Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.