Market Research in Practice: A Guide to the Basics
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Language: English
Published by Kogan Page Business Books, 2004
- Softcover
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Softcover
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- Title
- Market Research in Practice: A Guide to the Basics
- Publisher
- Kogan Page Business Books
- Publication year
- 2004
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0749441801
- ISBN 13
- 9780749441807
* Part of the new Market Research in Practice series published in association with the Market Research Society
"Synopsis" may belong to another edition of this title.
About the Author
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.
Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.
"About the title" may belong to another edition of this title.
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