This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.

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Bibliographic Details

Title: Market Research in Practice: A Guide to the Basics
Publisher: Kogan Page Ltd
Publication Date: 2004
Language: English
ISBN 10: 0749441801
ISBN 13: 9780749441807
Binding: Paperback
Condition: Very Good

About this title

Synopsis

* Part of the new Market Research in Practice series published in association with the Market Research Society

About the Authors

Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.

Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.

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