Market Research in Practice: A Guide to the Basics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Bibliographic Details

Title: Market Research in Practice: A Guide to the Basics
Publisher: -
Publication Date: 2004
Language: English
ISBN 10: 0749441801
ISBN 13: 9780749441807
Binding: Paperback
Condition: Very Good

About this title

Synopsis

* Part of the new Market Research in Practice series published in association with the Market Research Society

About the Authors

Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.

Nick Hague is a Director of B2B International Ltd and writes regularly on market research issues.

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