Title: Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Publisher: Palgrave Macmillan
Publication Date: 1995
Language: English
ISBN 10: 0333637232
ISBN 13: 9780333637234
Binding: Taschenbuch
Condition: Gut
Weight: 431 grams

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* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

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