Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments

Dunbar, Ian

ISBN 10: 0333637232 / ISBN 13: 9780333637234

Published by Trans-Atlantic Pubns Inc, 1995

About this Item

Seller Inventory # U9780333637234

Bibliographic Details

• Title: Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
• Publisher: Trans-Atlantic Pubns Inc
• Publication Date: 1995
• Language: English
• ISBN 10: 0333637232
• ISBN 13: 9780333637234
• Binding: Soft cover
• Edition: 1748348134.
• Condition: Very Good
• Dust Jacket Condition: 46907418
• Signed: 5/27/2025 12:15:34 PM
• Seller catalogs:
  • 1
  • U
  • 9780333637234

About this title

Synopsis

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field