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Bibliographic Details

Title: Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan Business)
Publisher: Palgrave Macmillan 06/03/1995
Publication Date: 1995
Language: English
ISBN 10: 0333637232
ISBN 13: 9780333637234
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field

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