Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success
Language: English
Published by Nolo (edition 5), 2005
- Softcover
- Used
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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 1413301843-7-1
- Title
- Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success
- Author
- Phillips, Michael; Rasberry, Salli; Fitzpatrick, Diana
- Publisher
- Nolo (edition 5)
- Publication year
- 2005
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1413301843
- ISBN 13
- 9781413301847
- Edition
- 5.
Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
# encourage customers to spread the good word about your business
# attract new customers and gain their trust
# turn dissatisfied customers into loyal supporters
# list your products or services widely and inexpensively
# plan marketing events that will keep customers involved
# encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs. --This text refers to the Paperback edition.
"Synopsis" may belong to another edition of this title.
About the Author
Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. He also ran a pioneering small business school called the Noren Institute in San Francisco. Co-author of Marketing Without Advertising, Michael is the author of many other books, including The Seven Laws of Money (with Rasberry, Pocket Classics), Honest Business (with Rasberry, Pocket Classics), The Briarpatch Book (ed. with Rasberry, New Glide), Simple Living Investments (Clear Glass), Citizen Legislature (with Callenbach, Banyan Tree), and Commerce (Clear Glass).
"About the title" may belong to another edition of this title.
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