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Bibliographic Details

Title: The Marketing Casebase: Short Examples of Marketing Practice
Publisher: Cengage Learning EMEA 29/06/1995
Publication Date: 1995
Language: English
ISBN 10: 0415103215
ISBN 13: 9780415103213
Binding: Paperback
Condition: Very Good

About this title

Synopsis

An organization's success in formulating, implementing and controlling marketing strategies depends on the ability to apply marketing theories to real-life situations. This book provides valuable practical examples of theoretical concepts and marketing techniques which will be useful for students and lecturers alike. Eg.s drawn from wide range of quality sources eg newspapers, business magazines and texts

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