Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

Lou E. Pelton, David Strutton, James R. Lumpkin

ISBN 10: 025617802X / ISBN 13: 9780256178029

Published by Richard d Irwin, 1996

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: first ] Publisher: Irwin Professional Publishing Pub Date: 10/31/1996 Binding: Hardcover Pages: 752 first edition.

Seller Inventory # 6550411

Bibliographic Details

• Title: Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
• Publisher: Richard d Irwin
• Publication Date: 1996
• Language: English
• ISBN 10: 025617802X
• ISBN 13: 9780256178029
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.