Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
Language: English
Published by Richard d Irwin, 1996
- Hardcover
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Hardcover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: first ] Publisher: Irwin Professional Publishing Pub Date: 10/31/1996 Binding: Hardcover Pages: 752 first edition.
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- Title
- Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
- Author
- Lou E. Pelton, David Strutton, James R. Lumpkin
- Publisher
- Richard d Irwin
- Publication year
- 1996
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 025617802X
- ISBN 13
- 9780256178029
Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"Synopsis" may belong to another edition of this title.
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