Marketing Channels: A Relationship Management Approach
Language: English
Published by McGraw-Hill/Irwin, 2001
- Hardcover
- Used
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill/Irwin Pub Date: 8/24/2001 Binding: Hardcover Pages: 514 second edition.
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- Title
- Marketing Channels: A Relationship Management Approach
- Author
- Lou E Pelton, David Strutton, James R Lumpkin
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2001
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072895128
- ISBN 13
- 9780072895124
- Edition
- 2nd Edition
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"Synopsis" may belong to another edition of this title.
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