Marketing Channels: A Relationship Management Approach
Language: English
Published by McGraw-Hill/Irwin, 2001
- Hardcover
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- Title
- Marketing Channels: A Relationship Management Approach
- Author
- Pelton, Lou E,Strutton, David,Lumpkin, James R
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2001
- Condition
- Acceptable
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0072895128
- ISBN 13
- 9780072895124
- Edition
- 2nd Edition
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"Synopsis" may belong to another edition of this title.
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