Marketing Your Clinical Practice: Ethically, Eff Ethically, Effectively, Economically

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Neil Baum, MD, is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans. He has served on the editorial boards of Postgraduate Medicine, Uro-Care, Medical Office Biller, Cost & Quality, Physician's Payment Update, and Physician's Marketing and Management and has been a monthly contributor to American Medical News and Health and Fitness. Dr. Baum is the author of several books – including Ecnetopmi – Impotence: It's Reversible, Take Charge of Your Medical Practice: Practical Practice Management for the Managed Care Market, Urology Office Manual, Effective Letters for the Health Care Profession, and Impotence: It's Curable.

Gretchen Henkel is an award-winning professional writer whose work has appeared in the Los Angeles Times, Los Angeles Daily News, UCLA Health Insights, Oncology Times, Neurology Today, Anesthesiology and Better Health. She is the author of Making the Estrogen Decision and The Menopause Sourcebook, and contributing writer for The AIDS Textbook, The American Cancer Society's Informed Decisions and Dr. Art Ulene's How to Outsmart Your Allergies. Ms. Henkel is the recipient of the 2002 American Society of Healthcare Publication Editors' Bronze Award, the 1997 American Medical Writers Association Frances Larsen Memorial Award, and the 1994 Zeneca Pharmaceuticals Rose Kushner Award.