Marketing Communication. This item is unavailable.
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- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
5-star seller
AbeBooks seller since August 3, 2006
Unavailable
Condition: Used - Very good
US$ 13.44
Item description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 57881714-6
- Title
- Marketing Communication
- Author
- Duncan, Tom
- Publication year
- 2001
- Condition
- Very Good
- ISBN 10
- 025621476X
- ISBN 13
- 9780256214765
- Item weight
- 4.255 pounds
- Dimensions
- N/A
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)--and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
"Synopsis" may belong to another edition of this title.