Marketing Communications: An Integrated Approach

Smith, Paul R.; Taylor, Jonathan

ISBN 10: 0749442654 / ISBN 13: 9780749442651

Published by Kogan Page Business Books, 2004

About this Item

Seller Inventory # U9780749442651

Bibliographic Details

• Title: Marketing Communications: An Integrated Approach
• Publisher: Kogan Page Business Books
• Publication Date: 2004
• Language: English
• ISBN 10: 0749442654
• ISBN 13: 9780749442651
• Binding: Soft cover
• Edition: 1710275991.
• Condition: Very Good
• Dust Jacket Condition: 40918747
• Signed: 3/12/2024 8:39:51 PM
• Seller catalogs:
  • 1
  • 9780749442651
  • U

About this title

Synopsis

* Brand new edition of a best-selling textbook

About the Authors

Paul R. Smith is firmly established as one of Europe's leading marketing authors. The MD of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page).

Jonathan Taylor teaches marketing at London Metropolitan University and is Chairman of Visionpoint, a leading marketing communications consultancy.