Marketing Communications: An Integrated Approach
Smith, Paul R.,Taylor, Jonathan
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Language: English
Published by Kogan Page Business Books, 2004
- Softcover
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Softcover
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- Title
- Marketing Communications: An Integrated Approach
- Author
- Smith, Paul R.,Taylor, Jonathan
- Publisher
- Kogan Page Business Books
- Publication year
- 2004
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0749442654
- ISBN 13
- 9780749442651
- Edition
- 4th Edition
* Brand new edition of a best-selling textbook
"Synopsis" may belong to another edition of this title.
About the Author
Paul R. Smith is firmly established as one of Europe's leading marketing authors. The MD of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page).
Jonathan Taylor teaches marketing at London Metropolitan University and is Chairman of Visionpoint, a leading marketing communications consultancy.
Jonathan Taylor teaches marketing at London Metropolitan University and is Chairman of Visionpoint, a leading marketing communications consultancy.
"About the title" may belong to another edition of this title.
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