Marketing Concept - The St. Gallen Management Approach

Thomas Bieger

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Language: English

Published by UTB, Haupt Sep 2021, 2021

3825257525 / 9783825257521

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

Seller Inventory # 9783825257521

Title
Marketing Concept - The St. Gallen Management Approach
Author
Thomas Bieger
Publisher
UTB, Haupt Sep 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3825257525
ISBN 13
9783825257521
Item weight
318 grams
Dimensions
215x155x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.30US$ 50.53
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Einbeck, Germany 37574