Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Language: English
Published by A & C Black Publishers Ltd 12/04/2007, 2007
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
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Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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- Title
- Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
- Author
- Philip Holden, Nick Wilde
- Publisher
- A & C Black Publishers Ltd 12/04/2007
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0713675462
- ISBN 13
- 9780713675467
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a
lot of cash, each book is packed with ideas that really work, real-life
examples, step-by-step advice and sources of further information.
Marketing and PR are essential if you are to spread the good word about your business and what it does.
You may have the best products and services available, but if no-one
knows about them, you won't benefit. To help you get the most from your
business, chapters include:
Promote or die!
Knowing your market
Creating a marketing plan
Watching your spending
Investigating niche marketing
Writing great marketing copy
Getting your press releases noticed
Investigating piggyback marketing deals
Getting the best from permission-based e-mail marketing
'a great little package' The Bookseller
"Synopsis" may belong to another edition of this title.
About the Author
Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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