2009; Upper Saddle River, NJ; white glossy paper covers with green titles; covers are in like new condition; Interior is clean and unmarked; 4to - over 9 3/4" to 12" tall; 290 pages.

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Bibliographic Details

Title: Marketing: Defined, Explained, Applied
Publisher: Pearson College Div
Publication Date: 2009
Language: English
ISBN 10: 013607569X
ISBN 13: 9780136075691
Binding: Paperback
Condition: As New
Weight: 22 ounces

About this title

Synopsis

A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

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A Squared Books (Don Dewhirst)
10344 Marshall Rd., South Lyon, MI, 48178, U.S.A.

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