Marketing: Defined, Explained, Applied
40 ratings by Goodreads
Language: English
Published by Pearson College Div (edition 1), 2009
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Softcover
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 013607569X-8-1
- Title
- Marketing: Defined, Explained, Applied
- Author
- Levens, Michael
- Publisher
- Pearson College Div (edition 1)
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 013607569X
- ISBN 13
- 9780136075691
- Edition
- 1.
A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
"Synopsis" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
5-star seller
AbeBooks seller since February 2, 2016
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