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Bibliographic Details

Title: Marketing: An Introduction, Global Edition
Publisher: Pearson
Publication Date: 2019
Language: English
ISBN 10: 1292294868
ISBN 13: 9781292294865
Binding: paperback
Condition: Very Good
Weight: 51 ounces

About this title

Synopsis

How do we get you moving?

By placing you–the customer–in the driver’s seat.

Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.

"About this title" may belong to another edition of this title.

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