Marketing Management: Analysis, Planning and Control

Kotler, Philip; Cox, Keith K. [Primary Contributor]

ISBN 10: 013557983X / ISBN 13: 9780135579831

Published by Prentice Hall, 1980

About this Item

Wear to cover. Pages clean. Same day dispatch (Mon- Fri) from the UK if ordered by 1pm.

Seller Inventory # CRG07220723005

Bibliographic Details

• Title: Marketing Management: Analysis, Planning and Control
• Publisher: Prentice Hall
• Publication Date: 1980
• Language: English
• ISBN 10: 013557983X
• ISBN 13: 9780135579831
• Binding: Paperback
• Edition: 4th Edition
• Condition: Fair
• Weight: 39 ounces
• Seller catalogs:
  • Business

About this title

Synopsis

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

From the Publisher

Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.