Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

Philip Kotler

ISBN 10: 0137228511 / ISBN 13: 9780137228515

Published by Prentice Hall, 1994

About this Item

Used - Very Good.

Seller Inventory # 4-GG-5-0167

Bibliographic Details

• Title: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
• Publisher: Prentice Hall
• Publication Date: 1994
• Language: English
• ISBN 10: 0137228511
• ISBN 13: 9780137228515
• Binding: hardcover
• Edition: 8th.
• Condition: Very Good

About this title

Synopsis

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

From the Back Cover

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.