Marketing Management: Analysis, Planning, Implementation, and Control (Eighth Edition)

Kotler, Phillip

ISBN 10: 0137228511 / ISBN 13: 9780137228515

Published by Prentice Hall, New York, 1994

About this Item

Publisher: Prentice Hall, 1994, V.Good, (OVERSIZED) HB, ISBN: 0-13-722851-1.

Seller Inventory # 010980

Bibliographic Details

• Title: Marketing Management: Analysis, Planning, Implementation, and Control (Eighth Edition)
• Publisher: Prentice Hall, New York
• Publication Date: 1994
• Language: English
• ISBN 10: 0137228511
• ISBN 13: 9780137228515
• Binding: Hardcover
• Condition: Very Good
• Book Type: Book
• Seller catalogs:
  • Management
  • Marketing

About this title

Synopsis

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

From the Back Cover

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.