Marketing Management: An Asian Perspective (2nd Edition)

Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong

ISBN 10: 0130109800 / ISBN 13: 9780130109804

Published by Pearson, 1999

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0130109800.G

Bibliographic Details

• Title: Marketing Management: An Asian Perspective (2nd Edition)
• Publisher: Pearson
• Publication Date: 1999
• Language: English
• ISBN 10: 0130109800
• ISBN 13: 9780130109804
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.