Title: Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition
Publisher: McGraw-Hill Book Co Ltd
Language: English
ISBN 10: 0071154299
ISBN 13: 9780071154291
Binding: Hardcover
Edition: 3rd Edition
Condition: New

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Synopsis

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

About the Author

Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration

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