Marketing Organisation (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 9 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 262.14
Quantity: 3 available
Add to basketItem description from seller
pp. 252.
Seller Inventory # 2697778160
- Title
- Marketing Organisation (RLE Marketing)
- Author
- Nigel Piercy
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138791512
- ISBN 13
- 9781138791510
- Series
- Book 9 of 28: Routledge Library Editions: Marketing
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
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