Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2014
Series: Book 9 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New
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Series: Routledge Library Editions: Marketing. Num Pages: 252 pages, black & white illustrations. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 498. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138791510
- Title
- Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)
- Author
- Piercy, Nigel
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138791512
- ISBN 13
- 9781138791510
- Series
- Book 9 of 28: Routledge Library Editions: Marketing
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Kennys Bookstore
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