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Bibliographic Details

Title: Marketing : Practices and Principles, 5th
Publisher: Glencoe/McGraw-Hill, New York, NY
Publication Date: 1995
Language: English
ISBN 10: 0026356015
ISBN 13: 9780026356015
Binding: Hardcover
Edition: 5th Edition.
Condition: New

About this title

Synopsis

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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