Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Marketing : Principles and Practice
Publisher: Pearson Education, Limited
Publication Date: 2001
Language: English
ISBN 10: 027364677X
ISBN 13: 9780273646778
Binding: Soft cover
Edition: 4th.
Condition: Good
Weight: 2.403 pounds

About this title

Synopsis

Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

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