Marketing: A Quickstudy Laminated Reference Guide

Name: Marketing: A Quickstudy Laminated Reference Guide
Author: Robert Murdick
ISBN: 9781423239918

Robert Murdick

Language: English

Published by Quickstudy Reference Guides, 2019

1423239911 / 9781423239918

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Title: Marketing: A Quickstudy Laminated Reference Guide
Author: Robert Murdick
Publisher: Quickstudy Reference Guides
Publication year: 2019
Condition: New
Binding: Poster
Language: English
ISBN 10: 1423239911
ISBN 13: 9781423239918
Edition: 2nd Edition
Item weight: 249 grams

Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:

Core Concepts
Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
The Role of Marketing
Cross-Cultural Marketing
Target Markets
Market Segmentation
Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
Price Determination
- Pricing Objectives
- Pricing Methods in Practice
Nonprofit Marketing

"Synopsis" may belong to another edition of this title.

THE SAINT BOOKSTORE

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AbeBooks seller since June 14, 2006

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