Robert Murdick (90 results)

Paperback. Condition: Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing.…

Paperback. Condition: Very Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing.…

Paperback. Condition: Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing.…

Paperback. Condition: Very Good. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core Concepts Marketing Perspectives Key Marketing Perspectives to Guide Marketers The Marketing Environment The Role of Marketing Cross-Cultural Marketing Target Markets Market Segmentation Products Goods, Services Total Product, Consumer Products Organizational or Industrial Products Product Development & the Product Life Cycle (PLC) Branding Product Mix Strategies Communications in Marketing Personal Selling Managing the Sales Force Advertising, Advertising Techniques Sales Promotion Public Relations Social Media & Online Content Online Content Big Data & Social Media Analytics Opinion Leaders & Social Media Influencers Distribution: Channels & Logistics Channel of Distribution Retailing, Wholesaling or Wholesale Trade Marketing Logistics Management: Physical Distribution Consumer Privacy & Security Purchasing Decisions Commercial & Industrial Market Purchase Market & Consumer Purchase The Adoption Process Marketing Research & Decision Making Marketing Research Process Types of Research, Sources of Data Price Determination Pricing Objectives Pricing Methods in Practice Nonprofit Marketing.…

Pamphlet. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Second Edition, New Edition, Updated & Revised.

Condition: Good. This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: Very Good. This recently updated guide thoroughly covers the process of conducting business activities, using diagrams and concise outlining.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

pamphlet. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.

Condition: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

pamphlet. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

pamphlet. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

paperback. Condition: Fine. Laminated pamphlet. We have 75,000 books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed.

Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. Amacon Publishing, 1973, 8vo, 232 pages. Book and jacket in very good condition. Size: 8vo - over 7¾" - 9¾" Tall.

Condition: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condition: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. This recently updated guide thoroughly covers the process of conducting business activities, using diagrams and concise outlining.

paperback. Condition: New.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

pamphlet. Condition: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.

Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Paperback. Condition: Very Good. Service Management and Operations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Soft cover. Condition: Very Good. No Jacket. VG, with a few pp. highlighted and ink owner name on title page. Light corner wear.