Marketing Research
David A. Aaker; V. Kumar; Robert Leone; George S. Day
ISBN 10: 1118156633 ISBN 13: 9781118156636
Published by Wiley, 2012
Used
Hardcover
From
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since July 2, 2009
This specific item is no longer available.
About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1118156633I3N00
Synopsis:
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Research
Publisher: Wiley
Publication Date: 2012
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket