Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

Clancy, Kevin J.;Shulman, Robert S.

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ISBN 10: 0887304818 ISBN 13: 9780887304811

Published by Harperbusiness, New York, New York, U.S.A., 1991

Language: English

Condition: Used - Fine Hardcover

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first edition/first printing book is tight with no markings, minor rubbing to dj, great copy.

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Bibliographic Details

Title

Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

Publisher

Harperbusiness, New York, New York, U.S.A.

Publication Date

1991

Language

English

ISBN 10

0887304818

ISBN 13

9780887304811

Binding

Hardcover

Edition

First Edition/First Printing

Condition

Fine

Dust Jacket Condition

Fine

Seller catalogs

BUSINESS

About this title

Synopsis

In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.

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