This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

About the Author

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

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StainesBookHub aim to offer our customers a variety of the old & latest Books. With the Experience of more than 15 Years, we always keep an eye on the latest trends in Books and put our customers' wishes first, we try our best to give books to our customers on lowest prices. We ship Books through Fedex Priority. That is why we have satisfied customers all over the world, and are thrilled to be a part of the Books industry. StainesBooksHub also sell books in Bulk, We try our best to Provied High ...

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