Marketing Strategy: Based on First Principles and Data Analytics
Language: English
Published by Palgrave, 2017
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Fair
US$ 23.04
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781137526236.
Seller Inventory # 3947759
- Title
- Marketing Strategy: Based on First Principles and Data Analytics
- Author
- Palmatier, Robert W.
- Publisher
- Palgrave
- Publication year
- 2017
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1137526238
- ISBN 13
- 9781137526236
- Item weight
- 900 grams
- Seller catalogs
- Business
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 17.31 | US$ 42.44 |
Payment methods
Store description
Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
Seller's business information
Anybook Ltd.
28 West End,, Burgh le Marsh,
Lincolnshire, United Kingdom PE24 5EY
Terms of sale
Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
Registered Offices:
28 West End,
Burgh le Marsh,
Lincolnshire,
PE24 5EY
UK
Customer Services:
2,Outer Circle Business Park,
Outer Circle Road,
Lincoln
LN2 4HX
UK
Email Address: sales@anybook.com
Telephone Number: +44 (0) 115 888 2269
Authorized Representative: Ms. Claire Williams
Shipping terms
Orders usually ship within 1 business day. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If your book order is heavy or over-sized, or valuable enough to require tracking, we may contact you to let you know extra shipping is required.