Marketing Strategy: Based on First Principles and Data Analytics
Language: English
Published by Red Globe Press, 2017
- Softcover
- New
Condition: New
US$ 42.50
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- Title
- Marketing Strategy: Based on First Principles and Data Analytics
- Author
- Palmatier, Robert W.
- Publisher
- Red Globe Press
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1137526238
- ISBN 13
- 9781137526236
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
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