Marketing Strategy: Based on First Principles and Data Analytics
Palmatier, Robert W.; Sridhar, Shrihari
Language: English
Published by Red Globe Press, 2017
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Condition: Used - Fair
US$ 7.19
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Add to basketItem description from seller
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1137526238I5N00
- Title
- Marketing Strategy: Based on First Principles and Data Analytics
- Author
- Palmatier, Robert W.; Sridhar, Shrihari
- Publisher
- Red Globe Press
- Publication year
- 2017
- Condition
- Fair
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1137526238
- ISBN 13
- 9781137526236
- Item weight
- 1.7 pounds
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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